Jocelyn Renaud, VP Managing Director for Grey Canada presented to the Communitech Strategy Marketing Peer2Peer group yesterday, giving us Grey's Observations and Predictions for Marketing Strategies we can expect to see implemented in the B2C world.
Jocelyn is a wonderful presenter with extensive Agency experience including 8 years with Ogilvy and Mather NYNY and stints at various Canadian agencies in Vancouver and Toronto. She has worked on a broad range of clients including IBM WorldWide, American Express, Bell Canada, Government of Ontario, Bank of Montreal, ScotiaBank International, RIM, The Vancouver Sun and Province, Alcan, Future Shop and Shoppers Drug Mart. And she is a wonderful person who is willing to share her knowledge and passion for communicating.
This is an overview of the presentation. If you would like the complete presentation, video and all, let me now and I can FTP it to you. |
In this environment of constant change, many companies will submit to the urge to rebrand in order to claim customer attention. |
Well established in other parts of the world, 2011 is projected to be the year we see an explosion of mobile marketing programs and applications in North America. We haven't seen anything yet. |