Our creative director, Eric Segal (Grey is the agency for the NFL -- no dear it does not mean we can get tickets to the SuperBowl), said he was inspired when he was thinking about how memorable plays are often expressed in a very personal way. “It’s not about the time on the clock, it’s retold in some social context of where they were and who they were with,” he says.
YouTube is full of such moments. Segal selected about eight existing fan clips, moments when they are reacting to various moments in their living rooms and at bars. One memorable scene features a spontaneous hug by two large fans.
Check it out!
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