As posted by Marketing Magazine: "Grey Canada won for Special Olympics Canada’s “Chuck,” wherein the titular character describes his experiences as a special Olympian while his voice transitions from “normal” to one slowed by Down Syndrome.
The ad, which was also a recent One Show contender, was one of Grey’s two shortlisted entries for Special Olympics Canada, the other being “Monique.” “People felt the transition worked better [in Chuck] so they moved it forward to Bronze,” said Paul Little, Canadian radio jurist and soon-to-be co-creative director at Sid Lee.
Listen to this wonderful spot for Special Olympics
Congratulations to all those involved.
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