More digital gaming fun from Grey - Sensodyne iso-active Foam Snake Frenzy

Combining Facebook and gaming fun is a compelling way to build new product awareness, especially when utilizing colourful graphics and easy game play. This new Sensodyne iso-active Foam Snake Frenzy game is another example of a GSK initiative designed and built by Grey; we created an engaging interactive experience for a consumer target that is known to frequent Facebook.

Game play is easy yet challenging.

Can you quickly snake your way through the three levels of delicious social situations? Put your skills to the test at The Dinner Party, Movie Date and Resort Vacation and see if you can clean up the competition using your Sensodyne iso-active foam snake. Collect the food and bonus items before time runs out without getting tangled up!

The leader board allows you to compare your score to others who are learning how to master the game. To personalize your experience you can challenge your Facebook friends to a Foam Snake show down.








The launch of this initiative is combined with a digital media campaign to drive consumers to the web pages and Facebook games, all in an effort to increase awareness of Sensodynes iso-active. Another example of a Digital Interactive Game from Grey is our Love Your Lips campaign, also created for GSK.

Canada's largest branded 3D projection takes over Toronto's Union Station

This type of event was listed as trend # 4 in our Marketing 2011 - Observations and Predictions. Good news for my friends at Christie Digital Systems -- Providing the World's Leading Digital Projection and Display Technologies. 

This is an opportunity for marketers to present their brands in unique and powerful ways and use more surfaces to promote products. Outdoor projection marketing is seeing a huge upswing and Christie, manufacturing here in Kitchener, Ontario is a technology leader for outdoor and event based projection. Their line of high resolution, high brightness projectors, known for rugged handling, have a superior reputation with Rental/Stagers because of their reliability and quality performance. 

This 3D projection event was created by Grey for the launch of a new toothpaste Sensodyne iso-active Foaming Gel. This presentation, and the followup response to the event, was a great way to draw attention for this new innovative toothpaste.