"This spot developed for Wirelesswave by Grey Vancouver illustrates the relationships people have with their old, grotty phones versus their new shiny ones. You hate the old one and love the new one. Everyone can relate because deep down we're all suckers for shiny objects...are we right? The ad looks at things from the phone's perspective, and after watching it you can't help but feel a little bit sorry for the old phone because, man, it gets beat up pretty bad. We'd like to take this opportunity to point out that we realize that cell phones are, in fact, not alive."
This was Stimulantonline.ca description about the spot that is too good not to use.
I’m Beth Cotter. I’ve been a Partner in an agency startup, a Business Director for Grey Worldwide, a Research Director specializing in branding and branded Ag products for 8 years at Quarry. I've been a Marketing Manager for University of Waterloo digital media campus, a Marketing Manager for Business Products and Visual Environments for manufacturer Christie Digital and I dabbled in financial services marketing with Manulife Financial. Diverse. Yep that's me.
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