Retailers love this season. And as USA Today reported - Valentine's Day is no longer just about the significant other - "What each consumer will spend on average for co-workers ($32.77) and friends ($27.99) will hit an all-time high, according to the retail group's research. Spending on children and parents will reach $37.92, the highest level in four years."
In my household a variety of retailers benefited, from Scholars Choice for PlayMobile to Bark & Fitz for doggy treats. We love to share the love.
Oh, the wonder of the retail holiday seasons. As I was collecting various confectionery items for the family, I noticed great competition for shelf space. The fight was on between the chocolate hearts vs. the bunnies and eggs. For heavens sakes, Easter is not until the 3rd week of April! Could you not let us enjoy Valentine's Day first and then bring out the bunnies.
We are still on the retail roll that began with Back to School then Thanks Giving -- Halloween -- Christmas -- Valentines -- St. Patrick's Day -- Easter and ends with Canada Day.
Are we done then, after Canada Day? Is that the end for the retail holiday roll? They give us a week or two before Back to School? That would be nice.
I’m Beth Cotter. I’ve been a Partner in an agency startup, a Business Director for Grey Worldwide, a Research Director specializing in branding and branded Ag products for 8 years at Quarry. I've been a Marketing Manager for University of Waterloo digital media campus, a Marketing Manager for Business Products and Visual Environments for manufacturer Christie Digital and I dabbled in financial services marketing with Manulife Financial. Diverse. Yep that's me.
Monday, February 14, 2011
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