Love Your Lips - new Abreva Digital Interactive Campaign

From our GSK account and creative team comes Love Your Lips. 

An interactive digital video which teaches consumers about the benefits of Abreva versus other lip balms. Our creative team utilized research from both medical sources and consumer perception statements to create an interactive quiz.

Once consumers complete the quiz they can enter the ‘Love your Lips’ contest for a chance to win a $3,000 grand prize. You can also collect extra ballots for uncovering hidden items found along the way!

Check it out at www.abreva.ca. You can enter to win a $3,000 grand prize. The campaign is launching live on external websites this weekend with the help of SayMedia.