New tenant at the Communitech Hub - Homick Labs

This exciting company began as a mobile app developer, building and monetizing their own products. They have a line of Kid Apps as well as a successful Sports Fantasy App. The also create apps for a range of clients.

Where they see their future is in the opportunity of supporting other app developers with a product called SwiftMint.

SwiftMint is a service for selling digital content, subscriptions and virtual goods within mobile applications using native payment APIs for Apple App Store, Android Market and BlackBerry AppWorld. Their platform will help other developers quickly get apps up and running, specifically  making money, without developers having to spend the time and resources to build a back end system. 

They have built unique features into their platform (based on their own development needs) that will help to keep users in a good application longer and encourage more in-app purchasing. These features will be key for future developers who are attempting to break into a saturated market. Building off the existing SwiftMint platform allows them to get to market quicker and make more money with the app. 

As this market matures, it makes sense that developers will have to get smarter about how they leverage their unique abilities and passion to create an app that will stand out from the clutter. With SwiftMint, Developers can focus on building the front end, so they stand out in the crowd, and buy the back end programming already intact, ready to go to market.


They are positioning the product as a tool that helps developers acquire and retain users and then quickly monetize the app:

Acquire- Add new users to your apps by running promotions, giving away free goods and services and offering bonuses for installing your app Retain - Keep users in your app longer by offering rewards for using your app, running virtual currencies and awarding additional benefits for signing up friends Monetize - Improve conversion of free users to paid users by offering targeted digital goods for sale along with higher quality previews of digital content  I look forward to learning more about their business.