Grey Canada shortlisted for Strategy Magazine Agency of the year

Based on 5 case studies that we submitted for the first stage of review, all exciting campaigns launched by Grey

1. Captain Morgan Rum – Got what it takes to be a captain?

Our campaign features 4 friends who would go to any length in the hopes of enjoying a “Guy’s night out.” Despite their best efforts, the inevitable discovery of their ‘doppelgangers’ leads to some highly comedic moments. A cigar store Indian wearing a soap on a rope in the shower, a Styrofoam-popcorn dummy on a riding lawnmower who falls off and gets mulched, and a macaroni man watching TV as his leg gets chewed off by the family dog. Entertaining and successful – we drove sales +18%.



2. GGRP – Direct Mail Campaign

Our awareness campaign for GGRP has gone on to become the most awarded direct mail in Canada in 2010 including a GOLD Lion winner at Cannes. Prospects received a fully operable record player – recipients simply folded the player as per instructions and manually spun the record using a pencil.
Immediate response to the piece was over 90%. Featured on over 500 sites such as Gizmodo, Wired and The Wall Street Journal.



3. Salvation Army – Christmas Kettle Campaign

For the 2010 Christmas Kettle Campaign we brought to life our theme of “With your donation, dignity is within reach”. Transit Shelters featured those in need; a homeless man reaching for a blanket, a hungry girl reaching for a loaf of bread. A reality based TV spot – where everyday consumers were forced to experience a loss of dignity as they awkwardly tried to get access to soup cans beyond their reach. The biggest gift however was the campaigns success, we were able to help raise $21 million dollars, $3 million more than any year prior.



4. GSK – Sensodyne Toothpaste

For the Sensodyne ISO toothpaste launch, we created the first, and largest ever branded 3D mapping projection in Canada. For 10 straight hours during Nuit Blanche, the Iso-active foam cleaned and rebuilt Union Station. To avoid noise pollution, people could dial in to hear the sound effects on their cell phones. For a $100,000 investment, over 6.3 million people watched iso3D live and through digital media, and sales jumped 58% in the first month alone.



5. Special Olympics – More than just a medal.

The most awarded Canadian radio campaign so far at The Clios, One Show and The New York Festivals, was the campaign we developed for SPECIAL OLYMPICS. In the campaign a voiceover speaks about how the Special Olympics helped change peoples perception of them. The misdirect happens when the real voice is revealed to be that of the special Olympic athlete. The misdirect demonstrates perfectly how we all need to see the athlete behind the disability and not the disability itself.

Link to the spot