ClevrU is building its global presence

ClevrU, a tenant here at the Hub, is a gateway to higher education and greater collaboration on any device with any language. This software company provides Universities with the capability to expand their knowledge catchment. 

ClevrU is receiving strong interest from developing countries, who recognize that to build a strong, secure economy they must provide their citizens with access to knowledge and higher learning. Due to housing and transportation infrastructure challenges faced by Universities and Colleges in developing nations, and personal economic hardship within those nations, there is always a potential market for efficient correspondence learning models. 

ClevrU has taken on the challenge of helping students learn on their own and has smartly added a predictive learning component to their software - the software continually analyzes, interprets and organizes the content and the activities of its members to deliver a richer, more robust learning experience - the pace of learning can be set based on the needs of the student. 

For developing nations who are heavy mobile phone users with citizens who do not have the funds for personal computers, there is a tremendous opportunity to share more knowledge and expand the training capabilities via a mobile network. Mobile devices will provide them with opportunity to connect with information more cost effectively.

CleverU has already had meetings with ChinaMoble and the Minister of Education for China and there are three projects in development that they expect will be launched very early in the new year.

There is also great interest from India.There are approximately 450 million post secondary students living in rural communities in India and universities have been challenged with how to share their intellectual property with those communities. And there are many other developing nations with strong mobile penetration.

ClevrU's executive team met with Grey Canada President Ann Nurock, SVP Director of Planning Harjot Singh and myself to discuss next steps for developing their marketing campaign. Harjots insight into the markets of both China and India, based on his years of experience while working as a Brand Planner and Researcher in those countries was extremely valuable. Ann, who was the CEO of Grey's Africa offices, offered tremendous insight into their next developing nation target. She also had some insight to share about Nokia who was a client of Greys. And with Grey's offices located in 96 countries around the globe, there is a wide range of support we may be able to provide.

We are very excited to help ClevrU get their marketing work aligned, ensuring they present a strong offering to Universities and Governments around the globe. As a small company with a tremendously large idea (that's usually how it all begins) they have some unique marketing challenges in demonstrating capability and credibility. But they have been very smart to be part of the Hub as there have been many introductions made here at the Hub (via Communitech connections, Government connections and University connections) that may not have happened elsewhere. Location, location, location.

We are all excited to watch their progress.