In my youth, my Grandmother Christine embedded the value of the services of the Salvation Army and the importance of supporting those services. I remember very clearly her telling me "Always give to the Salvation Army. They have helped many, me included, at times when things really seemed hopeless. Always give back and be grateful for what you have." I know there were times when she relied upon the kindness of strangers. It is not just giving to those we know that makes a community, it is sharing with those you don't.
As a member of the Food Bank of Waterloo Region and author of their tag line "Sharing with my community" I am a strong believer in that philosophy. And I think it was when I did the rebranding work for the Food Bank, in 2002, that I feel in love with the region of Waterloo. I had lived here for more than 12 years but I had not emotionally committed to the region until that project. Through the brand research I did, talking to volunteers and supporters of the Food Bank I saw what a great community this is. We care about one another. We may not get along all the time but deep down we know that it is all for one and one for all.
I love the work Grey Canada does for the Salvation Army. And this spot we produced for the Dignity Project was very powerful for me, it brought tears to my eyes.
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