This type of event was listed as trend # 4 in our Marketing 2011 - Observations and Predictions. Good news for my friends at Christie Digital Systems -- Providing the World's Leading Digital Projection and Display Technologies.
This is an opportunity for marketers to present their brands in unique and powerful ways and use more surfaces to promote products. Outdoor projection marketing is seeing a huge upswing and Christie, manufacturing here in Kitchener, Ontario is a technology leader for outdoor and event based projection. Their line of high resolution, high brightness projectors, known for rugged handling, have a superior reputation with Rental/Stagers because of their reliability and quality performance.
This 3D projection event was created by Grey for the launch of a new toothpaste Sensodyne iso-active Foaming Gel. This presentation, and the followup response to the event, was a great way to draw attention for this new innovative toothpaste.
This is an opportunity for marketers to present their brands in unique and powerful ways and use more surfaces to promote products. Outdoor projection marketing is seeing a huge upswing and Christie, manufacturing here in Kitchener, Ontario is a technology leader for outdoor and event based projection. Their line of high resolution, high brightness projectors, known for rugged handling, have a superior reputation with Rental/Stagers because of their reliability and quality performance.
This 3D projection event was created by Grey for the launch of a new toothpaste Sensodyne iso-active Foaming Gel. This presentation, and the followup response to the event, was a great way to draw attention for this new innovative toothpaste.
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