Combining Facebook and gaming fun is a compelling way to build new product awareness, especially when utilizing colourful graphics and easy game play. This new
Sensodyne iso-active Foam Snake Frenzy game is another example of a GSK initiative designed and built by Grey; we created an engaging interactive experience for a consumer target that is known to frequent Facebook.
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| Game play is easy yet challenging. |
Can you quickly snake your way through the three levels of delicious social situations? Put your skills to the test at The Dinner Party, Movie Date and Resort Vacation and see if you can clean up the competition using your Sensodyne iso-active foam snake. Collect the food and bonus items before time runs out without getting tangled up!
The leader board allows you to compare your score to others who are learning how to master the game. To personalize your experience you can challenge your Facebook friends to a Foam Snake show down.
The launch of this initiative is combined with a digital media campaign to drive consumers to the web pages and Facebook games, all in an effort to increase awareness of
Sensodynes iso-active. Another example of a Digital Interactive Game from Grey is our
Love Your Lips campaign, also created for GSK.
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