Facebook IQ - a report on how prestige brands are utilizing Facebook

L2, a think tank for Digital Innovation located in NYNY, released their L2 Prestige 100® Facebook IQ, a report that details the top 100 prestige brands and how they drive their Facebook success.
 
The report that was conducted in partnership with Buddy Media, measures the aptitude of these 100 brands that are in the Auto, Beauty, Fashion, Watches & Jewelry, and Spirits & Champagnes industries.The Index scores each brand against more than 200 qualitative and quantitative data points to evaluate and rank their Facebook efforts across four criteria: Size & Growth, Engagement, Programming, and Integration. Basically it provides details and thoughts about how they are doing it right.

Ultimately the study demonstrates that when it comes to Facebook it is all about engagement, allowing and encouraging interaction. It is also important to be prepared to deal with all the challenges that engaging with an audience on an openly displayed platform will bring. The study also demonstrates how prestige brands can leverage the power they have created to inspire consumers to align with their products. 

The question of Glocal, how do you balance the global presence of a company but build a local following is also part of the learning with this study. "Across the Prestige 100®, 40 percent of brands maintain regional pages to target local markets and/or locally targeted posts, while 60 percent anchor efforts around one global Facebook page."

Making money through Facebook will take on a whole new meaning with the launch of iframe tabs that can be added to Pages to allow for Buy Now capability.  "With the advent of Facebook iFrames, the growing experimentation of mass retailers, and search for ROI, F-com is likely to see a great deal of investment on the platform over the next 12 months."

If you are interested in learning more about how you can truly  benefit from Facebook, I recommend reviewing this study. And if something inspires you, please remember that all of these Facebook initiatives began with a clearly developed strategy -- a plan with clear objectives and set tactical directions about how to achieve those objectives. Don't just jump into Facebook as a marketing tool, plan your way into it.

More digital gaming fun from Grey - Sensodyne iso-active Foam Snake Frenzy

Combining Facebook and gaming fun is a compelling way to build new product awareness, especially when utilizing colourful graphics and easy game play. This new Sensodyne iso-active Foam Snake Frenzy game is another example of a GSK initiative designed and built by Grey; we created an engaging interactive experience for a consumer target that is known to frequent Facebook.

Game play is easy yet challenging.

Can you quickly snake your way through the three levels of delicious social situations? Put your skills to the test at The Dinner Party, Movie Date and Resort Vacation and see if you can clean up the competition using your Sensodyne iso-active foam snake. Collect the food and bonus items before time runs out without getting tangled up!

The leader board allows you to compare your score to others who are learning how to master the game. To personalize your experience you can challenge your Facebook friends to a Foam Snake show down.








The launch of this initiative is combined with a digital media campaign to drive consumers to the web pages and Facebook games, all in an effort to increase awareness of Sensodynes iso-active. Another example of a Digital Interactive Game from Grey is our Love Your Lips campaign, also created for GSK.

I use Facebook to plan my family Christmas party

And I bet I am not the only one.

I am one of five children. I have kids and three of my siblings have kids; my oldest brother has five who are now all grown with families of their own. Needless to say we have a large family and they have many commitments over the holidays. But we do love to get together, to laugh, eat and catchup.

This year I saved time by inviting everyone to our gathering via Facebook. My family, like many are very busy on Facebook. Instead of the chain of phone calls that I used to have to make, and hope that the information gets through to everyone, I logged on and clicked keys. I got the word out to those who need to know very quickly.

I didn't use the sophisticated Group Invite thing, too much time to figure that out. And I tried that once for a book club group and set it up wrong and we got more people wanting to come to our book club than were members (I wonder if those interlopers are still waiting for the club to get started). No, I just used cut and paste and posted to the walls that needed to know. And I did all of my inviting work through my BlackBerry, didn't even need to fire up the laptop. It was great!

Ahh, life is so much simpler now. If only I had a robot to make my home-made lasagna and special ribs for our event. Well actually I like doing the making of the food. It is the cleaning up of the making of the food that I would use the robot for.