Yesterday I completed mandatory training in two courses - Global bribery & corruption awareness and WPP Code of conduct: How we behave. The courses were really interesting. I feel a little removed from the evilness of bribery and corruption (thou I know my judgment can be swayed by chocolate) but I learned a lot about WPP from the How we behave training. You will be secure in knowing that I was already well behaved before I took the course but I was impressed with WPP Code of Conduct. It is important to be reminded that a companies reputation is only as strong as each employees commitment to it.
If you want to know more about WPP and Grey, here are some details:
WPP is the world's largest group of communications services companies. WPP is made up of over 150 companies, and growing - check out the full list. Services include Advertising; Media Investment Management; Consumer Insight; Public Relations & Public Affairs; Branding & Identity; Healthcare Communications; Direct, Digital, Promotion & Relationship Marketing; Specialist Communications.
There are 2,400 offices located in a 107 countries. And in one of those offices is a hero of mine, Jon Steel, the author of Truth, Lies and Advertising: The Art of Account Planning.
Grey Group, a WPP company, is one of the ten largest advertising agencies in the world, with offices in over 96 countries and employs 10,000! We are a full service agency and our brand promise is to help our clients build famous and effective marketing campaigns.
Grey Group includes a range of subsidiaries including G2, GHG, GCI Group, MediaCom Worldwide, Alliance, G WHIZ and WINGLATINO. In a future blog I will detail out these companies.
Grey Group’s international clients include: Procter & Gamble, GlaxoSmithKline, Nokia, ETrade, NFL, Diageo, Volkswagen, Novartis, Wyeth, Canon and 3M.
The really cool thing is that although we are a big company, with wide spread marketing expertise and global support, we are a company of regional offices. The Canadian Grey offices (Toronto, Vancouver and KW) employ just over100 people in total and we are a fairly tight knit group. Each regional office has a strong understanding of their market with the ability to tap into larger global markets as needed.
And so far, throughout this global organization I have only encountered friendly, committed, interesting, smart people. There is no big city agency attitude with this group. For a small town girl that is so refreshing.
