Following the tweets during the game yesterday I wasn't able to agree or disagree with the various opinions that were expressed about each spot. I had to focus on the game action, which was a tad lopsided until the 2nd half ... I was cheering for the Steelers.
For those who work in the ad biz, Super Bowl Sunday is like a redemption to all the negative things people say and believe about the value of advertising. The spots get just as much hype as the game so we claim it as a small demonstration that indeed Advertising works. The buzz around the spots demonstrates that good advertising can create new awareness and new found perceptions. As Fast Company reported last week, " Three years ago, during Super Bowl XLII, eTrade entrusted its public image to a talking (and puking) baby. The next day, eTrade registered more new accounts than it had on any other day in the company's history."
Thankfully there are now sources for us to view all the great spots we miss on game day...and many of them were available long before the coin toss. YouTube has been filled with posts for all the spots. So enjoy today what you missed on game day.
Prior to Sunday you could enjoy a few previews and here is site to scroll through the last few years of spots. ETrade released a compilation as a fun way to wet appetites before game day. As of Friday morning this YouTube video was at 1.2 million views after being posted for only 2 weeks. And yes, Etrade is a Grey client:
Last year SPIKE ran this contest post game. I really liked the Career Builders ad, just for the fun of it - The Top 10 Super Bowl Commercials of 2010
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