Last Thursday I referenced an emerging trend utilizing Twitter and YouTube to gain some awareness: Use Twitter and YouTube to get something viral going.
Lets take a look at how a tweet by Molly Lewis to Stephen Fry has driven YouTube views:
Thursday Feb 10th - Video uploaded
Lets take a look at how a tweet by Molly Lewis to Stephen Fry has driven YouTube views:
Thursday Feb 10th - Video uploaded
Thursday Feb 10th - Sir Fry receives a direct tweet from Molly, he retweets
Thursday Feb 10th - my first viewing - 304 views
Thursday Feb 10th - my first viewing - 304 views
Monday Feb 14 - 60,657 views
Friday Feb 18 - 86,913 views
Hmm, not bad results for a week and a day. I did a search on Twitter and tweets about the video remain current.
Today I did a Google search for "Molly Lewis an open letter to Stephen Fry" and there were 1,470 references specific to that search. A Google search on "an open letter to stephen fry" yielded 19,400 results. Obviously many people like me were blogging about her video.
Friday Feb 18 - 86,913 views
Hmm, not bad results for a week and a day. I did a search on Twitter and tweets about the video remain current.
Today I did a Google search for "Molly Lewis an open letter to Stephen Fry" and there were 1,470 references specific to that search. A Google search on "an open letter to stephen fry" yielded 19,400 results. Obviously many people like me were blogging about her video.
She has received many positive comments on her song for Stephen Fry. She has a lovely voice. Not sure if there has been any immediate increase in revenue or downloads for her music on her site but she has exposed almost 90,000 people to her music. To take it to the next level, maybe she needs to get Ellen Degeneres and Stephen Fry talking.
An issue with this type of awareness campaign is you have to keep the conversation rolling. They can draw interest quickly but then fizzle out if you don't have a plan in place at the start to keep the momentum going or find a new venue to create momentum. But if you have a specific audience that you want to reach out to, Twitter and YouTube are great viral tools to get the job done. If you plan to use these tools to drive awareness PLEASE build the complete plan first and then roll it out with many of the elements ready to roll so you can create awareness and then sustain it.
Let's keep watching Molly Lewis and see if there is a plan in place.
An issue with this type of awareness campaign is you have to keep the conversation rolling. They can draw interest quickly but then fizzle out if you don't have a plan in place at the start to keep the momentum going or find a new venue to create momentum. But if you have a specific audience that you want to reach out to, Twitter and YouTube are great viral tools to get the job done. If you plan to use these tools to drive awareness PLEASE build the complete plan first and then roll it out with many of the elements ready to roll so you can create awareness and then sustain it.
Let's keep watching Molly Lewis and see if there is a plan in place.
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